2020欧洲杯体育投注网

Marketing Collateral and What It Means

by Serai Schueller, March 2, 2020

The use of marketing collateral is not a new strategy. Yet, the concept itself is worth revisiting every now and again. Like most things, it’s not static. Business environments, new technologies, and consumer trends all play a role in how customers respond to marketing collateral and how businesses use it. So what better time than the present to rewrite definitions, reassess best practices, and re-evaluate if you’re really getting the most out of your efforts? 

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Topics: Marketing2020欧洲杯体育投注网

Enhance the Value of Your Widen Collective® Dashboard

by Molly Hamm, February 24, 2020

The first thing users see when they log in into the Widen Collective®2020欧洲杯体育投注网 is the dashboard. As the homepage for your digital asset management (DAM) site, the dashboard is the gateway to your digital content and sets the tone for your user experience. 

Dashboards are comprised of three main features, in any combination: , , and . Admins are able to control the placement of these tools and customize the overall design to help users find what they need with minimal effort.

In this article we’ve rounded up some noteworthy examples of Collective dashboards to showcase best practices, creative thinking, and what’s possible for your own dashboard design.

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Topics: Widen Collective2020欧洲杯体育投注网

San Francisco International Airport: A Site Overhaul Success Story

by Molly Hamm, February 19, 2020

The San Francisco International Airport (SFO) implemented their first digital asset management (DAM) platform, the Widen Collective®2020欧洲杯体育投注网, to store and organize all of their marketing assets — from creative files to employee photos. 

When they were ready to start, they created a metadata structure and assembled a team of interns to upload assets. However, many of these uploaders lacked the institutional knowledge needed to create meaningful metadata, and as a result the values entered were incomplete or inconsistent. Further, SFO didn’t have a governance policy, archival strategy, or a designated site administrator. Their DAM system became so ineffective it was barely used. 

Six years later, SFO decided to overhaul the entire DAM site; and Robin Brown, their Brand Manager, was asked to lead the effort. At the 2019 Widen Summit she shared how she turned this underutilized platform into an essential tool across their organization, and beyond. 

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Topics: Widen Summit, Customer Stories, Best DAM Contest2020欧洲杯体育投注网

What is Digital Rights Management (DRM)?

by Molly Hamm, February 12, 2020

Digital rights management (DRM) is the use of technology and systems to restrict the use of copyrighted digital materials. DRM tools are designed to protect the rights of the copyright holder and prevent unauthorized modification or distribution.

Stealing or copying other people’s ideas or work is an age-old phenomenon. But modern technology has made piracy exponentially easier. With a few clicks of a mouse, many copyrighted images, videos, and audio files can be shared or downloaded from the Internet — often without proper permission. From Napster to bootlegging and “borrowing” art, this activity is widespread and costly. A recent report from the U.S. Chamber of Commerce estimates that online piracy . 

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The Value of Visual Design in a Connected Marketing World

by Nina Brakel-Schutt, January 29, 2020


In Widen’s third annual Connectivity Report, we explore how using quality visual design in marketing content can bring a human touch to the digital experiences we engage in everyday. 

Widen defines connectivity as the state of interdependence between people, objects, systems, and information. We look at visual design as the application of aesthetics that evoke an emotional response. 

Through surveys and interviews with over 300 global creative and marketing professionals, we’ve gleaned insights into how visual design can captivate audiences and power marketing connectivity — leading to a positive perception of products/services, team pride, and more traffic on core marketing channels like your website.

While words are critical to communication, visuals are the common ground that all humans understand, despite language differences. When visuals are designed in a way that beauty abounds, a problem is solved, or interpretations are made at lightning speed, then communication is accelerated.


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Topics: Creative, Marketing

Crayola Gallery Basic Training Sets Users Up for Success

by Molly Hamm, January 22, 2020

2020欧洲杯体育投注网The launch of any new software can create some trying times. After all, change can be hard, and workflow interruptions are frustrating! That’s why it’s essential to offer user training as part of any digital asset management (DAM) implementation. 

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Topics: Widen Summit, Customer Stories

Using Widen’s Dropbox Integration to Simplify File Uploads

by Molly Hamm, January 15, 2020

Best Friends Animal Society is an animal welfare organization that finds homes for rescued pets across America. They use their digital asset management (DAM) system, the Widen Collective®, to store, organize, and distribute all of their digital assets — which includes a lot of images of ridiculously cute dogs and cats. 

2020欧洲杯体育投注网Sarah Kichas is Best Friends’ Photography Manager, and DAM administration is just a small part of her job. However, it entails managing a constant stream of new content from a diverse group of photographers — including staff, freelancers, and volunteers — many of whom take pictures at just a single event. Giving them all access to the Collective with the appropriate login credentials, permissions, and upload instructions could be a part-time job in itself. 

At the 2019 Widen Summit, Sarah shared how they use the Widen Dropbox integration to turn this onerous upload process into a simple, streamlined workflow. “I love it,” she said, “because it saves me time and energy, and most importantly, my sanity.”

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Topics: Widen Summit, Customer Stories, Integrations

Workflow Automation and Increasing Your Team's Efficiency

by Molly Hamm, January 13, 2020

2020欧洲杯体育投注网Keeping pace with today’s demand for marketing content is no small task. This collaborative process involves multiple phases, stakeholders, and approvals, making it continually vulnerable to delays and inconsistency. 

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Topics: Workflow

What is Brand Experience?

by Serai Schueller, January 9, 2020

Brand experience is the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand. Brand experience is not specific to channel or media type. Rather, it’s the result — or the lasting impression that remains after someone encounters or engages with a brand in any environment.

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Topics: Brand management2020欧洲杯体育投注网

Pega Collects Actionable User Feedback via Surveys

by Molly Hamm, January 6, 2020

2020欧洲杯体育投注网The execution of digital asset management (DAM) software is dynamic — it’s constantly being modified with the goal of meeting, or even anticipating, evolving user needs. User feedback can provide valuable insights into what these updates should be, and why. 

At the 2019 Widen Summit, Sara Fix, Brand Project Manager at Pega, shared how her team uses surveys to gather feedback that informs improvements to their Widen Collective® site. 

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Topics: Widen Summit, Customer Stories2020欧洲杯体育投注网

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2020欧洲杯体育投注网Widen Named Software Company of the Year in SIIA CODiE Awards

 

2020 Connectivity Report

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Read this report to learn about the value of visual design in a connected marketing world.

 

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Read this guide to learn how to elevate your brand management to win with customer experience.

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